K-Beauty : 1 day 1 mask

Korean beauty routine. Want to know the real secret of the glowing, smooth skin of Korean women?

Be moisturized, elastic, younger looking and bright… what if a 0.9$ makes you away from skin doctors? What if your skin becomes healthy and glowy with this “je ne sais quoi” reason?

One can easily find thousands of Chinese tourists buying hundreds of mask sheets in Seoul, the cosmetic paradise. Why is that so?

Happily in Korea, there are as many different types of masks as our skin problems. A quick solution open to everybody. Mask is no more a special treatment but a daily easy and quick skin care ritual.

The mask trend hit the global press by fashion and beauty magazine, with famous celebrities expose their mask face on instagram….

The mask trend is not a recent in Korea. It is rooted in our daily life, taught by mothers…. I remember my Mom did all kind of home-made masks with cucumber (to sooth), potato(relieve sunburn), egg (for smooth out rough skin), aloe (for deep hydration). And we’d do this every 2-3 days when I was adolescent.

The daily home recipe became massive thanks to the commercialization of the abundant sheet masks.

If mask category has been existing from all manufacturers under the form of jar or tube, it’s only since 10-15 years the sheet type masks launched in Korea and got popular first in Korea, in China and now…global. There are as much flavours, claims and fragrance you can imagine. Price-wise, one can pick a mask at 1000won (0.7 euro) to 20000won (around 15 euros). So this easy access to the product became quickly spread in Asia and now global. No wonder that top 10 best sellers at Tmall in China include small and big brands’ Korean mask! It is this undeniable creative choice and easiness of daily usage which led the mask category so popular.

Instead of having this eternal problem to choose the one…Korean women have chosen a better solution – 1 day 1 mask.There always is a mask for a certain problem. And our skin is evolving according to the monthly 28day cycle.

Texture, shape wise, there are simple ‘liquid soaked paper’ type, hydrogel type, eye mask, t-zone mask… Ingredient wise, there are simple green tea extracted masks, collagen injected, horse-oil extracted, snail mucus extracted, Ginseng extracted….

Check out the various facial sheet masks and get into this easy ritual you too can have beautiful skin!

Problem : dark circles under the eyes. Try wearing an eye patch to remove the dark circles and make the skin moist.
Solution : Skin reproduction, moisturizing, promote recovery, regenerate enhancement, blood circulation, relieve swelling
‘Pig Skin Collagen Gel Jelly Sheet Mask’ is highly enriched in collagen to restore suppleness, even skin tone for glowing, radiant skin, 45,000 KRW, Holika Holika.
‘Water Volume EX Mask’ delivers concentrated hydration, leaving skin soft, smooth and super-moisturized, 4,ooo KRW, Mizon.
Genifique Second Skin Mask’ combines complex and expertise in bio-cellulose technology, and it treats your skin to a new kind of indulgence, x6 119,000 KRW, Lancome.
‘Real Barrier Extreme Cream Mask’ refines and firms the weakened skin barrier, 3,000 KRW, Atopalm.
‘MasCream Sheet’ contains cream that feels like applying a whole jar of cream, 2,000 KRW, The Face Shop.
‘Red Gingseng Cream-In-Mask’ is a highly nutritious moisturizing mask to cultivate healthy skin moisturizing and elasticity to the skin moist given, x5 40,000 KRW, Donginbi.
Daily Return Mask’ contains centella extracts that help heal skin injuries, relieves skin, and let’s it reproduce, 6,000 KRW, Wonjin Cellcera.

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Problem : acne, sebum, oiliness
Solution : deep cleansing skin turnover functioning sheet masks. It is better to put a steam towel over the face for about 5 minutes and then apply the sheet mask.
‘Cleansing Un Deux Spa Mask’ helps with pore cleansing and supplying moisture, 10,000 KRW, Agatha.
‘Brightening Sparkling Water Peeling Mask’ contains AHA, BHA, and fresh carbon that makes skin brighter and moisturized, x3 12,000 KRW, Laneige.
‘Cellpium Vampire Cleansing Mask’ removes sebum and waste, and provides deep cleansing, x5 20,000 KRW, Cellpium.
‘Antioxidant Active essence Sheet Mask’ contains high concentrations of antioxidants and anti-aging active ingredients, x7 70,000 KRW, Davi.
‘Jeju Volcanic Blackhead 3 Step Program’ that effectively removes deep rooted blackheads, 25,000 KRW, Innisfree.
‘2 in 1 Propolis Energy Ampule Mask’ contains concentrated Propolis extract known for its antioxidant qualities to improve skin’s vitality, x5 19,000 KRW, CNP.
‘Detox Diva Mask’ helps to minimize pores, absorb impurities and protect from toxins and free-radicals without removing your skin’s essential natural oils, 6,000 KRW, MaskerAide.
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Problem : irritation, spots and freckles, dark spot, pigmentation
Solution ; skin brightening & soothing mask sheets
‘Whitening Solution Mask’ contains whitening care components such as vitamin C, (Licorice) Root Extract, and Arbutin give brighter and clearer skin, 3,300 KRW, Dewytree.
‘White Extreme 3D Black Mask’ creates bright and radiant skin, x6 60,000 KRW, O Hui.
‘Dermask Water Jet Vital Hydra Solution Mask’ contains cellulose fiber that deeply hydrates, replenishes, and protects skin’s own moisture, x5 20,000 KRW, Dr.Jart+.
‘Aqua Bomb Sheet Mask’ gives immediate cooling and moisturizing effect, x5 30,000 KRW, Belif.
‘Heartleaf Houttuynia Skin Fit Mask’ provides a deep moisturizing effect, 4,500 KRW, Mamonde.
‘Essential Enriched Mask’ contains pearl protein that moisturizes and brightens the skin , x3 11,000 KRW, Jung Saem Mool.
‘BIO Essence Mask’ contains Bio-redox compounds, primes skin condition to an optimal state, x5 25,000 KRW, Iope.
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Problem : mixed skin (dryness + oiliness) & burning irritation
Solution ; relieving sheets that calm the skin while promoting a good metabolism
‘Seal’s Beauty Secret Mask’ gives extensive moisturizing effect and soothes the skin from dry weather, 4,500 KRW, Beyond.
‘Revital and Activating Original Source Mask’ provides immediate moisturizing effect , x5 50,000 KRW, Allvit.
‘Hydrogel Mask’ relieves and rejuvenates skin, x5 20,00 KRW, Primera.
‘Gokujyun Mask’ is a super hyaluronic acid moisturizing mask, 4,000 KRW, Hadalabo.
‘Real Nature Cucumber Mask Sheet’ has abundant vitamins and minerals that help the skin absorb hydration better, 2,000 KRW, Nature Republic.
‘Essential Snail Sheet Mask’ contains improve skin elasticity, boosting vitality, and prevent skin damage, 1,000 KRW, About Me.
‘Skin Fit Mask, Lotus’ is designed to fit so well and close to your skin that it is as if the flower petals themselves are wrapped softly around your skin, 4,500 KRW, Mamonde.
Pictures from brand’s homepage and photo news Naver and individual instagrammers’ pictures with their IDs.

Wish to know further? Please drop me your email to mktseoul@naver.com