Olive Young Gangnam Flagship Store – Seoul, Korea

I recently visited the famous Beauty Paradise: Olive Young Flagship Store located in Gangnam, Seoul. It is a four-story store As a reminder, Olive Young is owned by CJ Group, and is the No.1 Health & Beauty retailer (64% of market share, over 1000 stores) in South Korea.I wrote a post on this store several [...]

Korean Beauty Hack – Toner Therapy

Toner is not a cleanser, it is a 1st hydrater. In Korea, toner is called "Skin". In Japan, toner is frequently called "Beauty Water". It is about the same logic as in Korea. In Korea and Japan, the toner is therefore a first step of moisturizing step. It prepares skin while toning and providing mild [...]

K-Beauty : 1 day 1 mask

Korean beauty routine. Want to know the real secret of the glowing, smooth skin of Korean women? Be moisturized, elastic, younger looking and bright… what if a 0.9$ makes you away from skin doctors? What if your skin becomes healthy and glowy with this "je ne sais quoi" reason? One can easily find thousands of [...]

Pyeong Chang Olympic games? Winter beauty!

Ski season’s here! On Feb 9th 2018, The Winter Olympic Game will be held in Pyeongchang, Gangwondo in South Korea.It is time to take a look on Korean beauty and Fashion to remain stylish even on ski slopes!  The slogan : from head to toe fashinable or die!  As the ski season has already started, [...]

May the glow be with you. Korean beauty secret.

Korean women are known for their exceptional effort on their beauty routine. They (I mean we) spend more than 12 products daily and are top spenders in beauty products together with Japanese women. Going further, Korea is also ranked top in terms of the plastic/aesthetic surgery (heavy or light treatment combined) in the world! Beauty [...]

Untact vs Connect? Minority Report like digital retail-tainment

Minority report? No... it is a "reality report". We talk about retail-tainment a lot recently. Events, pop-up stores, free skincare service.... Things are changing rapidly in Seoul, Korea. Already in LTE speed infrastructure, Koreans are connected almost 24/7. The shopping environment is quickly changing. Meet the new flagship store in Gangnam of CJ Olive Young, [...]